Yves Saint Laurent's M7 has a complex and fascinating history, a story interwoven with the evolution of men's fragrance and the enduring allure of oriental woody scents. While the original M7 and its various flankers are no longer widely available, their legacy continues to resonate with fragrance enthusiasts, sparking conversations about their unique compositions and the unfortunate circumstances that led to their discontinuation. This exploration dives deep into the world of YSL M7, specifically focusing on M7 Absolu (and its close relative, M7 Oud Absolu), examining its place within the larger M7 lineage, its characteristics, its price on the secondary market, and the reasons behind its disappearance from shelves. We'll also touch upon the broader impact of its discontinuation and the enduring quest for its elusive aroma.
The Original M7: A Groundbreaking Departure
Before delving into the specifics of M7 Absolu, it's crucial to understand the original M7, launched in 2002. Created by perfumer Jacques Cavallier, M7 was a bold departure from the prevailing trends in men's fragrances. At a time when fresh, aquatic scents dominated the market, M7 offered a rich, complex, and intensely masculine oriental woody experience. Its daring blend of incense, cypress, amber, and spicy notes challenged conventions and quickly gained a cult following. The original M7 was praised for its deep, mysterious, and somewhat unconventional character. It wasn't a fragrance for the faint of heart; it was a statement, a bold declaration of individuality. This original formulation, often referred to as the "original M7," became a benchmark for future oriental woody fragrances, influencing countless releases in the years that followed.
The Evolution of the M7 Line: From Original to Absolu
Following the success of the original M7, Yves Saint Laurent released several flankers, each building upon the original concept while exploring variations on the theme. These included M7 Fresh, M7 Oud Absolu, and ultimately M7 Absolu, the focus of this article. The release of these flankers suggests YSL's continued interest in exploring the potential of the M7 concept and catering to a wider range of preferences. However, it also hints at the challenges of maintaining a consistent and commercially successful line within a constantly evolving fragrance market.
M7 Absolu: An Intensified Experience
M7 Absolu, while not explicitly labeled as an "oud" version like its sibling M7 Oud Absolu, shares a similar intensity and depth. It likely built upon the foundational notes of the original M7, amplifying certain aspects and perhaps introducing subtle nuances to create a richer, more concentrated olfactory experience. While precise note breakdowns are often debated amongst fragrance enthusiasts, the general consensus points to a more pronounced presence of amber, incense, and possibly sweeter, balsamic notes compared to the original. This intensification likely contributed to its popularity among those who found the original M7 to be too subtle or desired a more powerful projection. The lack of readily available detailed notes is unfortunately a common issue with discontinued fragrances, relying heavily on memory and personal interpretations from those who experienced it.
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